The possibility looms that popular app TikTok will be shut down in the U.S. because of privacy concerns. That has led Instagram to develop their answer: Instagram Reels.
Here’s how Instagram describes it:
Instagram Reels: a new way to create and discover short, entertaining videos on Instagram.
Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.
Hellooooo, Reels ?
Introducing a new way to create and discover short, entertaining videos on Instagram.
Reels is rolling out today to more than 50 countries around the world.
— Instagram (@instagram) August 5, 2020